In a world where sustainability is increasingly crucial, Mercado Circular has taken an important step to transform the way we consume, promoting a bulk business model that benefits both the environment and consumers and companies. Our recent participation in the ANTAD 2024 Assembly in Mexico has allowed us to present this innovative proposal to retail leaders, highlighting the economic, operational and ecological advantages of bulk sales.
Why Do We Bet on Bulk Sales?
Bulk sales are presented as a consumption option that responds to consumer demands and at the same time reduces environmental impact. 63% of Mexican families prefer bulk products due to their price, while 49% choose this format because it better suits their needs. This model is not only environmentally friendly, but also responds to a preference in the Mexican market for more accessible and flexible options. At Mercado Circular, we want to transform this preference into a widespread and conscious practice, which marks a before and after in the circular economy in Mexico.
A Sustainable and Economic Model for Everyone
Bulk sales bring with them numerous benefits for the retail ecosystem. By reducing production, distribution and sales costs, this model allows products to reach consumers at prices 15% to 30% lower. In addition, with this strategy, retailers can optimize space in their stores, reduce product loss, and minimize replacement costs, achieving a total cost reduction of 25% in the supply chain.
Our CEO, Paolo Mazza, explained these benefits at the ANTAD Assembly, inviting the main self-service chains to join this initiative that, in addition to being profitable, is responsible with the planet. As Mazza explained, “it is not only about consuming differently, but about generating real positive impacts to reduce environmental pollution and provide economic purchasing options to Mexican families.”
Innovation and Technology: The Key to Traceability and Safety
One of the main concerns in bulk sales is ensuring that products maintain their quality, safety and traceability. At Mercado Circular, we use advanced technology to ensure that each product meets the safety and quality standards that consumers expect. This includes systems to monitor the distribution chain, record consumption habits and improve the customer experience at each point of sale.
Thanks to technology, retailers not only ensure a reliable product, but also obtain valuable data on their customers’ preferences and purchase frequency. This allows them to improve their loyalty strategies and offer a more personalized service, elevating the customer experience at the point of sale.
The Potential of the Bulk Market in Mexico
Mexico is one of the most promising markets for bulk sales in Latin America. Along with Chile, it is the only country in the region where it is possible to market a wide variety of products in this format. This type of consumption has proven to be popular, especially among those looking for cheaper and more ecological options.
ANTAD, with its 90 associated chains and more than 47,000 stores in Mexico, has the power to lead the change towards more responsible consumption, turning bulk sales into a trend with a national impact. With this model, each company can be part of a movement that contributes to the circular economy, and we at Mercado Circular are ready to lead this path towards a more sustainable Mexico.
Towards a Circular Economy: A Shared Commitment
For us, participating in the ANTAD 2024 Assembly has been an opportunity to share our vision and add allies in the retail sector. Our commitment is clear: to promote a consumption model that is not only accessible and adaptable, but also responds to current environmental challenges. With bulk sales, we reduce the generation of waste and help consumers choose products that have a positive impact on the environment and their pockets.
At Mercado Circular, we bring the circular economy to the heart of retail, betting on a Mexico where sustainability and profitability go hand in hand. Thanks to the trust of our partners in Mexico and the receptiveness of ANTAD, we are sure that the future of sustainable retail is getting closer.
Join to the Change with Mercado Circular!
On this path towards a more sustainable future, we invite everyone to join this movement. Consumers can be protagonists of this change by choosing bulk products; retailers can reduce their environmental impact and optimize their costs; and together, we can build a consumption model